Starting an online business can be intimidating. There are so many things you have to deal with, like how not to go broke, how to optimize your landing pages, or what to name your business. But, let’s put that aside for now. Let’s look for some inspiration!
Ready to become the next success story but need products to sell (and post on Instagram)? Head over to Handshake, a wholesale marketplace built by Shopify.
We’ve gathered a list of 50+ online Shopify stores for you to take inspiration from. Not just random stores, but stores that are killing it at business. All of them are profitable ecommerce businesses that carved their own way to success.
And, for each of them, success meant different things. Their successes vary from executing excellent store ideas to having high-end clients like Ben Affleck to earning multimillion-dollar investments and six-figure revenues.
Hopefully, they’ll get you inspired about your own online business.
- Best Shopify Stores for Clothing
- Best Shopify Stores for Accessories
- Best Shopify Stores for Cosmetics
- Best Shopify Stores for Health and Beauty
- Best Shopify Stores for Electronic Accessories and Gadgets
- Shopify Stores for Home & Furniture
- Best Shopify Stores for Art
- Some Other Great Shopify Stores Worth Mentioning
- How Can I Set up a Successful Shopify Store?
- Want to Learn More?
Best Shopify Stores for Clothing
Negative Underwear has one goal: to help women feel confident in their own bodies. They don’t want to rely on push-up pads or bows for women to feel sexy. And the strategy is working for them since this Shopify store’s revenue grew 150% just a few years after it launched. Negative Underwear has gained acclaim from big names such as Forbes, Vogue, and The Wall Street Journal for making a place in the industry and bridging the gap between comfort and appearance.
Unconditional’s website design is nothing but striking. It’s simple yet eye-catching. This Shopify store started in London, more than a decade ago. They describe themselves as “a winning combination of the laidback and the edgy”. Their homepage makes you want to explore further, and as you scroll down, you get a neat presentation on their latest fashion collections.
This Shopify store is bold, it’s big, and it’s beautiful. With its serene photography style, Sir does a great job of sending a calming message through the theme of its store. Located in Sydney, Australia, this store steals a place in our list for one of the most striking online stores for clothing.
This Shopify store takes a place in our list because of their fashion-led luxurious lingerie and nightwear collections. Bluebella’s designs reflect a modern take on lingerie. They claim to use unusual fabrics and trims to create stunning new silhouettes. There’s so much to say about this store, but we’ll let their stunning website do the talking.
Taylor Stitch launched its online Shopify store in 2010 selling custom and tailored menswear. Their aim is to make sophisticated dressing affordable. This Shopify shop creates a bond with their customers by encouraging them to share their individual stories. Over the years, their customers have shared amazing stories and pictures from fly fishing trips, motorcycles crashes, hurricane clean ups, and wedding days. Since the launch, their revenue has tripled each year. Just three years after their launch, the company made an expected $1.5 million in sales, and is continuing to grow since then.
An Australian couple launched this swimwear line in 2012. The idea of this Shopify store first came to Erin Deering, one of the founders, who realized that she couldn’t find any bikini that she liked that was also affordable. By the end of TRIANGL’s first year, the company made over $5 million. The following year this top Shopify store earned FIVE TIMES that much. TRIANGL offers simple and sporty style bikinis in bright neoprene fabric.
Founded in 2009 in Austin, Texas, HELM is dedicated to selling classic style footwear with a versatile, modern perspective. HELM casual & work boots and shoes are produced and sourced in U.S. facilities, making them 100% made in the USA. This young boot retailer is gaining quick traction and getting orders from the likes of Ben Affleck. Introducing their Shopify shop in 2009, HELM has been committed to crafting handmade leather boots with pride, care, and purpose.
This Shopify shop offers clothing for babies while keeping comfort, style, and practicality in mind. The store went live in 2016, with an aim to design clothes for everyday living and playing. That’s why Milk pays extra attention to practical shapes with soft, natural, and versatile fabrics.
This Shopify store sells graphic tees, jumpsuits, swimsuits, activewear, and more. They’re more of a lifestyle brand as they also stock tech, wellness, and desk items. Ban.do’s website is a canvas of vibrant colors and simple navigation that makes it easy to browse around. And it also has an embedded Instagram feed displaying the products in action.
All products on this Shopify store are designed by Marc Wenn in London. The brand focuses mainly on luxury biker denim, Chelsea boots, and handmade backpacks. Marc Wenn advises doing many things to gain traction in the initial days. For example, personally emailing the first 100 customers to say thank you will go a very long way for any business, just as it did for this Shopify store.
Pour Moi is a Shopify store for lingerie, swimwear, and nightwear of any size. This Shopify store makes sure that their products fit the needs of modern, fashion-conscious women to provide them the support and comfort that they require. Navigating this store, adding products to cart or connecting socially is a seamless experience.
Kharakapas, means ‘pure cotton’. They sell Indian-culture-inspired and handmade boutique clothing. Their clothes combine an understanding of the elegance of cotton, earthy colours, versatile prints, and minimalistic design that is a celebration of the uninhibited spirit of style. Their products are produced locally in India, but they provide shipping worldwide. With its modern take on heritage, this Shopify shop racks up over $1,500 sales per day.
This Shopify shop is on a mission to make women look great and feel comfortable when they’re at work. Their vibrant blazers and floral jackets are nothing but eye-catching. Overall, Argent does a great job at providing a wide variety to women who want to look sharp at work (or outside).
An amazing women’s company which sells period underwear is making big headway and big bucks. This Shopify shop raised $130,000 in 2014 from crowdfunding and has grown 23 times since. Not 2 times. 5 times. But 23 times!
Created in 2012 by teenager Ben Francis and a group of his high-school friends, Gymshark has grown from a screen printing operation in a garage, into one of the fastest growing and most recognizable brands in fitness. This Shopify store is a fitness apparel and accessories brand manufacturer plus online retailer based in the United Kingdom. It’s supported by over 7 million highly engaged social media followers and customers in 131 countries.
With it’s simple design and basic structure, this Shopify store is one worth mentioning. They keep it simple by adding some soft colors and expressions to their clothing line which helps them stand out and create an identity. All in all, their minimal design goes well with their products, which appear to be full of life.
Best Shopify Stores for Accessories
This trendy Shopify store doesn’t shy away from adding a little bit of color to their shades. Their website is very user friendly and easy to navigate through. ToyShades lets customers pick from various product collections, including autumn shades, winter shades, everyday eye-wear, and more. Oh, and they regularly post their trendy collections on their Instagram page, if you’re interested in that.
Wolf Circus is a Shopify store with a line of fine jewelry products that are handmade in Vancouver, BC. All of their products are hand fabricated or cast using the lost-wax casting process, by using either recycled sterling silver or recycled bronze that’s coated in a high-grade 14k gold plating. This Shopify store markets themselves as an “attainable luxury”. They’ve gained recognition for their accessories that they’ve been known to produce with great quality and a fine regard for detail.
This Shopify store has a very simplistic design, with just a few navigational options. The element that makes it stand out is its photography. They describe themselves as a “modern nostalgic jewelry brand”. Based in Toronto, Biko hand-crafts every piece that they make, with materials including sleek mixed metals and natural stones.
In 2013, WP Standard won Shopify’s Design Award, giving it some serious exposure to their target audience – the design- and quality-conscious tech crowd. It’s one of the top examples of how design can play a huge part in the success of a Shopify website. This Shopify store deals in full-grain leather goods, including bags, wallets, belts, and laptops sleeves.
This line of bags for both moms and their children earns 25% of its revenue from their online Shopify stores. The profit margin on those sales is higher due to the higher margins thanks to direct sales. On their Shopify website, they have a wide variety of different collections for adults, kids, and babies to choose from.
This Shopify store was developed in late 2010 by Dave Allison, and has gained worldwide recognition since then. The premium eyewear brand focuses on quality, simplicity, and originality for its strategy.
This Shopify store sells high-quality travel gear for digital nomads. It was launched by two guys from New Zealand, who realized how dissatisfied they were with their travel gear. They thought it’d be a great idea to quit their jobs and start their own business. In December 2015, they launched a 2nd Kickstarter campaign and raised $707,631 from over 2,400 people. The campaign’s goal was only $10,000. This is a great Shopify store example entrepreneurs with a long-term goal who are passionate about working on-the-go.
This British luxury watchmaker is a Shopify example of an award-winning company producing beautifully engineered chronometers. The annual production is approximately 8,000-10,000 pieces. In 2017, there were remarks of the company increasing its earnings to £14 million.
Nerdwax is an organic and all-natural beeswax formulated to keep people’s glasses in place. The company rejected two offers from Shark Tank. This Shopify store is definitely doing something right if it has made over a million dollars in total sales to date.
Best Shopify Stores for Cosmetics
KKW, the hugely popular beauty brand by Kim Kardashian West, has been creating storms with the amount of recognition and fame it has gained. Hosting periodic sales, the products are not only very high in quality, but also are sold out within minutes. It’s easily one of the top Shopify stores for cosmetics.
Kylie Cosmetics, the wildly popular beauty company, uses Shopify to run their fantastic online store. Kylie Cosmetics hosts periodic flash sales which are some of the largest on the internet. This is another example of a Shopify store where the products sell out within minutes.
Jeffree Star Cosmetics is the cosmetics brand of Jefree Star, an American makeup artist, fashion designer and model. With a hot-pink website look, Jeffree Star Cosmetics includes a tonne of holiday and special editions for their customers, as well as free U.S. shipping for products over $100. It’s arguably among the top most popular Shopify stores for makeup and cosmetics.
Founded in 2009, this Shopify store example is all about creating high-end vegan, cruelty-free cosmetics with a unique twist. Their policy is less and more — less ingredients, more pigment. They’re committed to using no parabens or preservatives in any of their products, and are also 100% gluten-free. Located in Southern California, they provide free shipping worldwide on all orders $40 and above.
This Shopify store offers a wide range of nail products and other cosmetic items, such as jelly balms and lipsticks. What’s interesting about their website is the way they’ve designed it. All we can say is that they’ve nailed the look!
Eric Bandholz built an online business for men’s beard care. In less than a year, the company was making $120k in monthly sales. Beardbrand’s email list also quickly grew to over 7 thousand emails. Their website invites you to take a quiz that helps you end scent confusion and find your perfect fragrance for your skin, beard, and hair.
Best Shopify Stores for Health and Beauty
Flex is an alternative to tampons. The great thing is that it allows women to enjoy sex while on their period. If you don’t think that’s a worthy business idea, this Shopify store raised $4.6 million in the first half of 2016 alone.
This Australian company sells all-natural detox teas. Founded in 2012, their mission is to help people achieve their health and wellness goals. In only-9 months after this Shopify store started, they were earning $600k in monthly revenue.
In 2016, Bootea took over the dietary and lifestyle scene with its detox tea. With one of the best marketed Instagram products, this Shopify store has achieved listings with multiple national retailers and over 1 million customers worldwide.
Little Sparrow Tea is a boutique tea company from London. Their goal is to create authentic and wonderful tea experiences. They offer a selected number of teas including white, herbal, black, and green tea. This Shopify store also has a tonne of information about the health benefits of tea, as well as other interesting tea posts on their blog.
The Happiness Abscissa (Ha) is committed to reflecting happiness. According to their philosophy, The Ha is a subjective scale that incorporates neurobiology and sensory elements that can be optimized to improve one’s sense of wellbeing. This Shopify store is another very well-designed example that you can take inspiration from.
Skinny Teatox is a 100% natural detox tea program that promotes good health and weight. With the undeniably appealing website design, this Shopify store has been included in the list of the top 50 Stunning Ecommerce Stores Built Using Shopify. All the ingredients in Skinny Teatox are 100% natural. There are no chemicals or preservatives. Ingredients include: tea leaves, senna leaf, ginseng, chrysanthemum, cinnamon bark, cloves, rhubarb, ginger, and more.
PRESS founders, Georgie and Ed, developed a love for cold-pressed juices and had come to rely on them as a convenient, delicious, and healthy part of their diets. The result? A Shopify store by the name Press London. This Shopify shop is committed to providing juices that are not only a source of daily enjoyment, but also help you meet your daily nutrition requirements.
Nutriseed is a Shopify store passionate about nutrition. They’ve grown exponentially in the last few years, from humble countryside beginnings to a current state of the art British manufacturing facility. They’ve got a hands-on approach which requires them to maintain complete control over the quality of their products, from start to finish. They have almost 40k followers on Instagram, and sell 200+ products per day.
Cookbook Village sold cookbooks originally on eBay and is now thriving on Shopify. The founders have a background in marketing and utilized their store’s blog, email marketing, and Google Ads to streamline their business’ success.
Best Shopify Stores for Electronic Accessories and Gadgets
Quad Lock is a Shopify store developed in Australia in 2011. Their flagship gadget allows you to securely and conveniently attach your smartphone to your bike, car, or arm among the many mounting options available. Since its release, the Quad Lock bike mount has been adapted to suit a range of different applications, including a wall mount, belt clip, and a tripod adapter.
This Shopify store sells exceptionally fashionable and thoughtfully functional lifestyle accessories. What began as a women-focused phone case shop – started by two guys, nonetheless! – grew into a full-fledged store complete with products ranging from water bottles to wireless chargers. You’ll recognize BURGA by the vibrant signature designs and unfading prints on their products.
For all the audiophiles out there, Master and Dynamic is selling high-quality headphones. The products from this Shopify store are part of the $1 billion headphone market and rival Beats by Dre with their quality.
This Shopify shop is a product design studio that’s based in Melbourne, Australia. They define themselves as “focused on simplifying everyday interactions with technology in a beautiful and minimal fashion.” The products they offer include mounting solutions for the iPhone, iPad, and Apple Watch, desk stands, travel accessories, wall mounts, and much more. They keep their website design simple and minimal.
Studio Neat used Kickstarter to fund their product ideas. In 2016, they launched a new campaign for a smartphone tripod, raising almost $210k in 30 days. Their goal was just $50k The store is owned by two designers who love making simple products that address people’s pain points.
This Shopify store makes it on our list because of their trendy tech accessories. Based in Los Angeles, they design all of their iPhone cases in-house. What’s interesting about them is that they have very intricate and vibrant designs that are embroidered on iPhone cases for all shapes and sizes, and a huge selection to choose from.
Shopify Stores for Home & Furniture
This Shopify store sells beautiful, handcrafted decor. They have it all when it comes to decorating your house, as well as a website with a sleek looking design. You can find all sorts of accessories for your home from this Shopify store, ranging from pillows to kitchenware, and everything in between.
This Shopify store stands out for its modern theme that matches the products. Each product page is accompanied by a detailed description, as well as big imagery and description of the designer of the product. It’s definitely one of the top Shopify stores in terms of appearance.
This top Shopify store is about rugs, rugs, and more rugs. Not only do they give you a wide selection to choose your favorite rug from, they also give you the possibility to create a custom rug, exactly how you imagined it for your home.
This Shopify store has its purpose set to “change the way people sleep & improve the quality of their lives”. The store offers a wide variety of bedding, pillows, duvets, and other bath and comfort products. What’s great about this Shopify shop is that it has a section dedicated to tips and advice, for those looking for guidance and more.
If you’re looking for inspiration for homeware and furniture, this is the Shopify website to look at. Their product range is described as modern home decor, inspired by nature. They have products that range from home furniture to artwork, and they use warm autumn colors to accentuate their products on their website, giving this Shopify store a warm, cozy feeling.
This Shopify store has a very simple website. Not only have they chosen a smart business name, but the colors that they’ve selected for their website help their products to stand out. You can easily navigate through this store to look for the products that you’re interested in.
Best Shopify Stores for Art
Nick Mayer Art has one of the most interesting Shopify art stores out there. It reflects passion. A former marine biologist, Nick Mayer now pursues his true calling as an artist. And what better way to showcase his beautiful work, than with an eye-catching Shopify website.
If you’re looking for inspiration for a Shopify website for artwork, this is the right place to be. Raven Roxanne has a uniquely designed Shopify website. She uses subtle colors on her web page, giving it a homely feel. And on the homepage, you’ll find a captivating video of her creating art.
Some Other Great Shopify Stores Worth Mentioning
Luxy hair is a Shopify store which is known for creating clip-in hair extensions that thousands of women all around the world choose to use every day. They instantly add length, volume, and allow you to experiment with color, without any damage to your hair. Their website has a hair blog, transformation videos, information about their story and products, and much more content to learn from.
Canada Icons is an online Shopify store – and a museum – which sells Canadian brands and goods. The business revolves around telling stories and is proud of its Canadian heritage.
Pipsnacks sells healthy snacks and is a Shark Tank success story. The initial Shark Tank investment was $200k in 2013. In 2014 the company made $800k in revenue and was expected to increase it by at least 800% in 2015.
The cycling industry is worth $6 billion. In 2012, Pure Cycle, then Pure Fix Cycle, sold over 2,000 bicycles and made almost $4 million dollars. The bikes sold by the brand focus emphasize style and comfort, as well as the ease of exploring places on a bike.
Tattly started as a side hobby for designer Tina Roth-Eisenburg. Today, it’s a growing temporary tattoo business. In 2015, this Shopify store shipped 2.6 million temporary tattoos ranging from $5 to $15 per sale.
Founder of Leather Head Sports, Paul Cunningham, had such success selling his sports leather goods he had to switch from Etsy to Shopify. He hasn’t looked back since.
This company sells specialty coffee and delivers it to your door. The founders focused on counting their pennies from day one and providing real value to coffee lovers to help grow their business.
How Can I Set up a Successful Shopify Store?
If you take a look at all the above Shopify store examples, there’s one thing common in all of them. They’ve all prioritized their website and made sure to make it appealing to the audience that they’re trying to target. They aren’t just selling a product, they’re selling a story. That’s what makes them unique.
If you’ve already selected your product, here are some useful tips that you can implement to make sure that your Shopify store is on the right path:
- Your Shopify theme. Make sure to select a Shopify theme that reflects the sort of business that you’re part of, and the type of products that you’re selling.
- Color combination is everything. You can use colors to your advantage and help your products stand out even further. By using the right colors for your Shopify store, you can help convey the right feeling about your brand to your audience.
- It’s important that you focus on accessibility alongside design. Your Shopify website should be easy to navigate through, and your customers shouldn’t find it difficult to find the products that they’re looking for.
- Photography can help bring your store to life. By using the right pictures for your store, you have the potential to make a difference, and make your store more enticing. Good pictures can help capture your audience’s attention and show them the value in the products that your store is offering.
FAQs Around Shopify Stores
- How many shopify stores are there in 2021?
Shopify’s homepage notes that they have “Over 1,700,000 businesses in 175 countries around the world have made over $200 billion USD in sales using Shopify.” With this huge base of customers it is no wonder that Shopify is one of the biggest ecommerce platforms today.
- What are some examples of successful Shopify stores?
Gymshark, Negative Underwear, THINX, KKW Beauty, and SkinnyMe Tea are some examples of successful Shopify stores to date.
- How can I set up a successful Shopify store?
If you’ve already selected your product, here are some useful tips that you can implement to make sure your Shopify store is on the right path:
- Select a Shopify theme that reflects the type of products you’re selling
- Select Shopify store colors that help convey the right feeling about your brand to your audience
- Organize your products into categories and collections, to help your customers find the products they're looking for
- Photography can help bring your store to life
Which of these Shopify stores did you enjoy the most? Although these Shopify stores vary in their successes,they are all great sources of inspiration for a successful ecommerce store. Most of these examples make thousands of dollars in sales each month. Some have a reputation for really cool clients like Ben Affleck too. Maybe in our next roundup we could feature your store? So, why wait? Get started with your own ecommerce store, and launch it in less than 30 minutes!
Want to Learn More?
- 40 Amazing Examples of Ecommerce Website Design
- How to Be Successful (And Get Everything You Want in Life)
- Shopify Themes: How to Pick the Best Shopify Theme for Your Ecommerce Store
- Top 15 Free Shopify Apps You Need to Install
Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!