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There are so many different factors that influence how customers perceive your brand, and the product packaging you choose and design is definitely one of them. Product packaging all comes down to how the product is presented, and it is closely tied in with customer perception. It can tell a story and set the stage

The skincare industry is one of the most lucrative in the world. Currently, experts predict that it will be worth around $200.25 billion by 2025. That’s an incredible opportunity for aspiring entrepreneurs interested in starting a skincare line! Whether you’re planning to sell moisturizers, masks, exfoliators, or skin-tightening products, you’ll always have a market among

Instagram is one of the fastest-growing – if not the fastest-growing – social media platforms out there. Since its launch, its user base skyrocketed to 1 billion. Also, Instagram has won the battle for engagement – the platform generates 4x more interactions compared to Facebook. These statistics indicate why so many businesses are keen to

Imagine that you have to buy a gift for your chocolate-loving friend. Do you go with Reese’s, or a lower-priced generic product? For me, Reese’s is a no-brainer due to its higher perceived worth as a consumer brand. A brand is the heart and soul of your company, responsible for influencing audience perception, driving advocates