Whether you already have a Shopify store or you’re still learning how to start a print-on-demand business, the nagging and nerve-racking question – “What to sell on Shopify?” – bothers everyone equally.

As eCommerce continues to thrive and the number of online shoppers steadily increases, selling products on Shopify is an outstanding way to make money online.

Be that as it may, if you want your product line to be profitable, picking the right niche and products is vital to the success of your eCommerce business.

Although there are innumerable options to choose from and it’s easy to get confused, don’t worry – we’ve done the market research for you.

In this article, we’ll take a look at some of the most popular niches and best products to sell on Shopify.

What to Sell on Shopify: Product Ideas for Online Stores

To run a successful Shopify store, you must offer your potential customers trending products that will satisfy their needs.

Today, online shoppers are very discerning, so to help you stock the digital shelves of your online store, here’s a list of niches and products that’ll appeal to new and existing customers.

1. Travel Accessories

As traveling is slowly returning, interest in travel accessories steadily grows. Although demand for travel accessories plummeted in 2020, it’s currently experiencing a comeback – it’s always been a profitable niche with high demand.

Don’t forget that travel isn’t limited to international travel. It can also be domestic travel – road trips, camping, or hiking. They all require certain accessories to make these activities more enjoyable and memorable.

If you’re looking for products in this niche market, here are a few ideas:

Travel Mugs

Custom Backpacks

Custom Backpacks

Accessory Pouches

Accessory Pouches

Savvy Shopify store owners, who have chosen Printify as their print-on-demand company, can make the most of this pent-up demand and launch a range of personalized travel products.

Simply by signing up for a free Printify account, anyone can easily customize a wide variety of products to suit the needs of their target audience.

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2. Health and Beauty Products

Health and Beauty Products Health and Beauty Products

According to this report by Research and Markets, the global beauty and personal care market is expected to reach $558.12 billion by 2026, with a compound annual growth rate of 4.82%.

As this multi-billion dollar industry continues to thrive, selling health and beauty products is a profitable business idea. Products that make people feel great and look beautiful will continue to be popular.

Trending products to sell online on a Shopify store:

  • Nutritional supplements
  • Shampoo / hair care
  • Eyelash accessories
  • Dental care

If you need additional ideas, eCommerce marketplaces like eBay, Etsy, or Amazon are some of the best sites to begin research.

3. Eco-Friendly Products

With green living on the rise, eco-friendly, reusable, and biodegradable products are becoming increasingly popular.

According to the Global Consumer Insights Survey, 52% of respondents described themselves as increasingly eco-friendly, which means that they consider whether the products they buy have a traceable and transparent origin.

Take a look at some of our eco-friendly products:

Unisex Organic Short Sleeve Tees

Unisex Organic Short Sleeve Tees

Insulated Water Bottles

Insulated Water Bottles

Organic Canvas Tote Bags

Organic Canvas Tote Bags

Sustainability matters. People love supporting businesses that try to do the right thing. That’s why we offer a large selection of eco-friendly products that you can easily customize to your heart’s content and add to your online store in a matter of minutes.

4. Vegan Products

When it comes to vegan products, a lot has changed in the past few years. Not so long ago, the frustration with the lack of vegan and vegan-friendly products was high. Today, the market has caught on, and you’ll be pleasantly surprised with the wide variety of options.

With local supermarkets filled with vegan foods and an explosion of ethical fashion labels, veganism has gone from fringe to mainstream.

Vegan products you can add to your Shopify store:

  • Vegan nutritional supplements
  • Organic beauty products
  • Clothing

If you cater to an audience that’s part of a vegan community, showing your own passion for cruelty-free, sustainable, and organic products is a great way to help the planet, build brand loyalty, and boost your sales.

5. Pet Accessories

Pet Accessories Pet Accessories

Almost everybody loves pets. Did you know that 69 million households in the United States own at least one dog, and 45.3 million own cats? That’s a lot of pets. What’s more, pet owners always look out for the well-being of their furry friends and will gladly spend money on them.

As the pet industry expenditure continues to grow, pet supplies are great products to sell on your Shopify store. If you’re looking for an easy way to boost sales, pet accessories are the way to go.

Here are some of our customizable pet products:

Pet Bandanas

Pet Bandanas

Pet Beds

Pet Beds

Pet Bowls

Pet Bowls

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6. Sports and Fitness Products

As awareness of staying fit and healthy grows, fitness gear and home gyms continue to gain popularity. If your target audience is driven by a passion for fitness, it’s definitely worth adding sports and fitness products to your Shopify store.

Trending sports and fitness products to sell online:

Whatever sport your customers are into – be it jogging, yoga, weightlifting, or baseball – they’ll always need products that help them excel and make their exercise more enjoyable. If you can’t decide what the best products to sell on Shopify are, this niche might be the answer.

7. Home and Garden Products

The global pandemic is slowly receding, but the discovered or rekindled love for gardening and other indoor hobbies is here to stay. The data says it all – the global home and garden products market is expected to grow by $101.65 billion from 2020 to 2024.

Take a look at some of our customizable home and garden products:

Window Curtains

Window Curtains

Tripod Lamps

Tripod Lamps

Garden Banners

Garden Banners

If you’re looking for a niche that’ll always be around, home and garden products are an excellent and evergreen choice.

8. Home Office Equipment

Home Office Equipment Home Office Equipment

As working from home has become a reality rather than a passing trend, homes need to meet these new demands. The search interest is high. Additionally, according to a recent survey, 74% of companies intend to keep at least some of their workforce remote.

Whether you have a dropshipping business on eBay or an online store on Shopify, the shift in the way we work means one thing – it’s a great time to get into the home office equipment niche.

Here are some products that you can add to your own store:

These are just a few of the must-haves for a remote worker. With a simple Google search, you can find many in-demand products that you can sell on Shopify.

By choosing the home office equipment niche, the variety of products you can sell online is virtually limitless.

9. Digital Products

According to a report by Fortune Business Insights, the global consumer electronics market size is projected to reach $989.37 billion by 2027. In other words, it’s a niche with a lot of growth opportunities for your online store.

Take a look at what other Shopify stores are selling:

  • Smartwatches
  • Portable LED projectors
  • Cables
  • Cameras

If you’re looking for a hot-selling product to add to your store, consumer electronics offers many great options. To protect your reputation, always make sure to vet your suppliers, order samples, and test everything before you start selling on your eCommerce platform.

10. Smartphone Accessories

Today, life without smartphones is almost unthinkable, even a bit frightening to some. They’ve become an integral part of our lives and an extension of who we are. What’s more, about 83.72% of the world’s population own one.

If you can’t decide what the best products to sell on Shopify are, smartphone accessories are used by millions of people, easily customizable, and there’s a stable market for them.

Take a look at a few of our customizable smartphone accessories:

Smartphone Stands

Smartphone Stands

Smartphone Ring Holders

Smartphone Ring Holders

Phone Cases

Phone Cases

As one of the top-selling products, smartphone accessories have become an everyday essential – the global mobile phone accessories market was valued at $254.5 billion in 2020.

As the power of personalization continues to gain ground, personalized smartphone accessories are an easy way to gain an edge over your competition, build relationships, and get more sales.

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11. Jewelry

With jewelry being tied to the idea of wealth and success, it’s an evergreen product category that’ll never go out of style.

According to Statista, the global jewelry market was valued at approximately $228 billion in 2020 and is forecast to reach $307 billion by 2026.

Take a look at what kind of jewelry Shopify stores are selling:

  • Pendant necklaces
  • Bracelets
  • Earrings
  • Rings

Although jewelry sells well year-round, demand spikes around holidays. If you want more sales, create a marketing strategy around special days, use Google shopping ads, add relevant online content on social media platforms, and offer special discounts.

12. Car and Bike Accessories

Car and Bike Accessories Car and Bike Accessories

If you plan on starting your own dropshipping business, car and bike accessories is an extensive yet rewarding niche to get into. Whether your customers ride a bike or drive a car, you can find a trending product for just about anyone.

According to Statista, the global car accessories market is expected to reach $522 billion by 2022.

Here are some of our customizable car accessories:

License Plate Frames

License Plate Frames

Car Floor Mats

Car Floor Mats

Bumper Stickers

Bumper Stickers

As awareness of the importance of an active lifestyle grows, the bike accessories market also continues to pedal ahead.

Here are some evergreen items for any cycling enthusiast:

  • Tire repair kits
  • Bike helmets
  • Bike pumps
  • Bike locks

It’s relatively easy to find top-selling products in this niche, because people love to accessorize their cars and bikes to make them look unique and increase their performance. If you’re wondering what to sell on Shopify, this niche is worth your consideration.

The Benefits of Selling on a Shopify Store

Shopify is one of the biggest eCommerce platforms in the world – an all-in-one solution that’s built to create online stores.

Some of the benefits of a Shopify store:

Quick and Easy to Set Up

Anyone can launch their own online store; require any technical skills.

Secure and Reliable

Shopify is secure, fast, and reliable; it takes care of all server maintenance and upgrades.

Customer Support

Shopify offers 24/7 customer support, which means you can get help whenever you need it.


With mobile shopping on the rise, it’s vital that your digital store is mobile-friendly.

When you’re building your brand, the design of your digital store is critical to your success. If you’d like to learn how to pick a Shopify theme that’ll bring profit to your business, our handy article explains how.

With a proper marketing strategy, some Google ads, and the right Shopify theme, you can create a store that engages your customers and entices them to spend more.

How to Find Profitable Niches for an Online Store?

Although deciding what the best products are to sell on Shopify is no simple task, picking the right niche relieves some of the burden of indecision.

What is a niche? In a few words, a niche is a specialized market segment for a product of a particular industry.

By choosing a niche product, you reduce competition, get higher profits and spend less on paid ads and marketing campaigns.

Where should you look for a niche idea? Here are some ways to go about it.

  • Identify your own interests. Whatever you’re passionate about – be it fitness, van life, or camping – start with what aligns with your interests. The more specific, the better.
  • Analyze search results. Use online tools like Ahrefs, Google Keyword Planner, or Semrush to see what people search for.
  • Use Google Trends. An easy way to find a trending product is Google Trends, a very useful tool to quickly assess the popularity of any product.

If you want to learn more, our in-depth article shows how to find the right niche market for your business, what niche marketing strategies are, and gives examples of niche business ideas. This information will help you to reach a more targeted audience.

Frequently Asked Questions

What Can I Sell Online on Shopify?

No matter what eCommerce industry you want to enter, Shopify enables you to sell almost anything – from physical to digital products and services.

However, before deciding what to sell on Shopify, make sure to read their Terms of Service to be certain that what you plan to sell is legal where you live.

Is Shopify Good for Beginners?

If you plan to open your first Shopify store, you’ll find that it’s a great platform for beginners. It is budget-friendly and allows anyone to build an entire website with just a few clicks.

Additionally, the Shopify App Store has thousands of apps that can help enhance your online store by providing solutions for email marketing, eCommerce fulfillment, design, and more. Shopify even has a Business Name Generator, which you can use to come up with a store name.

What Should I Not Sell On Shopify?

You may not sell products such as alcohol, fireworks, tobacco, pharmaceuticals, solvents, and other items that fall under Shopify’s restricted products.

Before you open your Shopify store, make sure to familiarize yourself with Shopify’s Acceptable Use Policy and Terms of Service to steer away from any trouble.

How Do You See Which Products Are Trending?

You can start with a simple Google search, or check Google Trends and compare product search interest. Simply by examining the best-selling items from previous years, you might notice patterns and discover trends that are about to explode in popularity.

Additionally, the help of any independent trend firm – like TrendWatching – that regularly does customer research, is an effective way to understand your target audience.

Furthermore, sites like Uncrate, Firebox, Cool Material, or Werd are a great way to see new curated product trends daily and gather ideas on what to sell on Shopify.

Start Your Online Business With Shopify

Start Your Online Business With Shopify Start Your Online Business With Shopify

By choosing an eCommerce platform like Shopify, you can start your own business in just a few hours.

However, if you want to succeed in online selling, having a store isn’t enough – finding a reliable supplier is vital. That’s where we can help.

Printify is a transparent print-on-demand and dropshipping platform that seamlessly integrates with Shopify, enabling you to sell your own personalized products.

What’s more, after you make a sale, we take care of everything – printing, inventory, and shipping.

100% Free

Anyone can sign up and use our platform for free. No up-front investment is required.

Wide Range of Products

Our catalog has more than 600 high-quality products that you can customize to your heart’s content and sell on your Shopify store.

No Minimum Order Quantity

You can thrive without any limitations – order as few or as many products as you like.

24/7 Merchant Support

Whatever questions you may have, our support teams are always on standby and ready to help.

With Printify, you’re in good hands – our service is trusted by over two million merchants worldwide, with more signing up every day.

Closing Thoughts – How to Choose the Best Products to Sell On Shopify?

As people continue to embrace the convenience of online shopping, opening your own eCommerce store is a great way to make money.

Whether you’re just starting out or have been an entrepreneur for a while, we hope that you found what you were looking for and that these product ideas will prove useful to you and your business.

What niche works best for you? Did we miss anything with our list? Let us know in the comments below.

Start Your Own Print-On-Demand Business Today!

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The post What to Sell On Shopify: 12 Niche and 45 Product Ideas appeared first on Printify.

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