Every February 14th, people around the world celebrate love. This is a great chance to make a bundle with Valentine’s day gifts to sell. In 2021, Americans alone spent $21.8 billion on this holiday. Don’t miss out on sales with customized products for the Valentine’s Day gift extravaganza.
Basic chocolates and flowers will no longer do. People are shopping for something unique and personal for their friends, loved ones, and that special someone. So plan ahead for the most romantic sale of the year and watch your profits skyrocket faster than the speed of hot chocolate.
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The Great Spending Hike
Valentine’s Day is the biggest sales peak after the holiday rush. Capitalizing on this predictable sales rush is an industry favorite. On this day, everyone’s significant other(s) deserves to feel special.
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Make Customer Connections
Something about this time of year brings people a bit closer. This atmosphere is a phenomenal time to reach out on a personal level. Learn about spending habits, motivations, personas, and more.
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The Dawn of Galentine’s Day
Inclusivity is the next big thing — both personally and in marketing. Indeed, Valentine’s Day has evolved to fit the modern individual. Observed on February 13, Galentine's Day celebrates platonic friendships, usually among women. It makes sense to reach out to this thriving segment.
Are You in Love With Making Sales?
10 Ideas for Top Sellers this February 14
Valentine’s Day purchasing habits have changed over the years. People now spend money on unique gift ideas not only for their significant others, but also for friends, family, co-workers, and even pets. In addition, single people are treating themselves to special Valentine’s Day gifts, too.
Statistics show that almost 12% of all single shoppers will buy something special for themselves, and nearly 20% of all Valentine’s gifts are for friends and non-significant others. To address the needs of these types of shoppers, we recommend offering a variety of products you can’t find at craft fairs or a night owl blog.
In reality, anything can be the perfect item to sell, as long as it has a sentimental meaning to someone out there. From home décor and jewelry to chocolate, coconut oil, roses, a heart wreath, treat bags, and even a simple bottle of wine. But for those who want to offer something more creative, interesting, and close to the bestsellers list, we’ve gathered some great news.
1. Cheeky Undies for Him and Her
This is one of the most intimate yet fun and humorous gifts for someone’s valentine. Create eye-catching designs to put a smile on his or her face. Boxer briefs with fun graphics placed on strategic places will keep this Valentine’s Day fun and a little bit naughty.
2. Mugs
A great reminder of someone’s love with every sip. Custom mugs beat store-bought ones, as they are not only practical but personal as well. From matching love mugs for couples to one-of-a-kind mugs for yourself and your loved ones. Choose a mug style, add appropriate artwork and create the perfect gift for that special valentine.
3. Personalized Blankets
From customized comforters to sherpa blankets, no one can go wrong with this super practical and cozy year-round product. Wrap your valentine not just in your arms, but a soft and comfy Valentine’s Day blanket as well. Cover it with hearts, flowers, faces, lovey-dovey symbols, chocolate, or a simple “I Love U” to make everyone smile on this special day.
4. Custom Socks
No self-respecting list of unique Valentines Day gifts would be complete without socks. It’s the mother of all last-minute gifts. List matching V-Day socks for couples, him, or her to draw extra traffic to your online store during this celebration of love. From heart-shaped designs and kisses to Cupid himself. Warm not only hearts but feet as well.
5. Greeting Cards
Are you having trouble saying it? Write it. Valentine’s Day greeting cards are a wonderful addition to any eCommerce store. Cute designs, heartfelt words, fun love puns, and romantic gestures will help customers express their feelings towards that special someone in a very personal way.
15 FREE
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Designs
6. Custom T-shirts
The T-shirt is a wardrobe staple and one of the bestselling online items. Personalized shirts make the perfect gift for every occasion, including Valentine’s Day. Add funny, cheeky, romantic, lovely, or a little bit naughty designs and attract valentines all over the world to your online store.
7. Custom Face Masks
What better gift to give to a valentine during the pandemic than a lovely or funny face mask? Create unique designs and decorate face masks with Valentine’s Day symbols, hearts, sayings, and more, to stay safe – yet romantic – during this holiday. Add matching face masks for couples or one-of-a-kind face covers for him or her.
8. Personalized Pillows
Pillows are on our bestseller list, as they are not only practical but stylish as well. With people spending more time at home, decorations and accessories throughout the home are what bring life to one’s space. Add fun pillows and pillowcases for him and her to enjoy on Valentine’s Day and for years to come.
9. Posters
Confess love with a poster. They come in various sizes, styles, shapes, and types. Offer customers a chance to print their own personalized posters with photos, names, or sayings. Or put Valentine’s Day designs on big posters, medium-sized, or small ones. There are many choices. A wall is a great place for displaying one’s love and affection with a poster.
10. Custom Pet Gifts
Some people need a valentine for their kittens, dogs, and other furry friends. Custom pet products are as perfect as they are practical, quirky, and one-of-a-kind. From matching shirts with your pooch to heart-covered collars, bandanas, or bowls. This is every pet owner’s chance to say “I woof you!” in a creative way.
Pro tip: Don’t forget about the V-day haters. There are a ton of shoppers who love ‘anti-valentines’ products, so if it fits your brand, include some funny anti-V-day merchandise to appeal to these buyers.
Valentine's Day Marketing Strategies
Prepping for Valentine’s Day is the same as prepping for any other major retail event. You have to start early to catch shoppers’ eyes. Adding some hearts on a few products and email campaigns are not enough to motivate consumers to buy your V-Day merchandise.
Keyword optimization, description adjustments, and proper promotions are only some of the necessities to strike an emotional chord in the hearts of your customers. To help maximize sales, we have created a list of the top Valentine’s Day marketing tips that will help charm customers.
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Decorate Your Storefront
Give your store a romantic makeover and set the right mood with a Valentine's Day theme. A catchy store design will enhance the user experience and motivate customers to buy. Use a tool like Canva for quick banner ad mockups and attract more traffic with holiday themes.
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Run Valentine's Day Sales and Promotions
With February 14 just around the corner, millions of consumers are gift-shopping online. The best way to bring your store to the forefront is by running a sales campaign. Offer consumers compelling discounts, a gift with every purchase, or maybe a free Valentine's Day card.
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Highlight Relevant Products and Promotions
Welcome shoppers with charming Valentine's Day pop-ups, banners, or headers. Spotlight early deals, giveaways, discounts, promotions, best-selling products, and simple messages to put consumers in a shopping mood and boost your business.
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Drive Urgency
Offer limited-time deals for last-minute buyers and those who know how to spot an opportunity. Nothing puts shoppers in the mood to buy better than the fear of missing out. Offers with time limits make customers feel like they're getting a good deal and give a gentle nudge to make an immediate purchase.
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Start Email Marketing
E-mail is the most popular and significant way to reach existing customers. Use this opportunity to show some love and subtle promotions to your email list. Email campaigns send customers on the path of purchase, increasing traffic, sales, and conversions. Start sending Valentine's Day emails early to boost your chances.
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Get Creative on Social Media
Use the top social media channels such as Instagram, Facebook, Facebook groups, Twitter, TikTok, and more to hype the Valentine's Day fun. Post some eye-catching photos, videos, graphics, and captions to engage with the audience. Promote your products, post polls, or Q&As to find out what are their likes and dislikes and what can be used for your business.
Design Valentine's Day Gifts to Sell with Printify
Printify is a leading POD company with a goal to help merchants earn more by doing less. We offer the best prices in the market for high-quality items, and a catalog of 400+ white label products to choose from.
For the ultimate designing experience, we introduce the Mockup Generator. This free and user-friendly designing tool has been worked out to perfection, to help merchants design products in a simple and easy manner. It only takes a couple of clicks.
- Beginner Friendly. The simplicity of this tool allows even beginners to enjoy the process of product creation. Simply upload or drag & drop your design, switch between colors and adjust the picture to match your vision and preferences.
- Text Editor. This feature allows you to apply and edit text directly on the product, without the need to upload text as an image. Text messages on the merchandise are very popular. Scale, rotate and reposition to your liking. Switch between fonts and text colors to create the perfect design.
- Shutterstock Integration. Printify has gone the extra mile to help non-designers fulfill their dream of creating merchandise. Our Shutterstock integration allows you to use free images from their library and apply them to your products. Pay for the design only after making a sale with the pay-as-you-sell mechanism.
- Preview Mode. Preview the final product in various life-like settings, different angles, and high-quality 3D images. These can later be used to display products in your online store. Take a look at the images and make adjustments if necessary to create the perfect end product.
FAQ
How profitable are Valentine’s Day products?
In short, very. The average amount spent on Valentine’s Day in 2021 was $164.76 per person. It’s worth adding custom products directed at Valentine’s Day, as sales will go up near this holiday — even without paid commissions.
How much money do I need to start a business?
It depends on the business model. We suggest opting for POD, as it costs nothing to start a business of this kind. No investment, subscription fees, or start-up payments are required. It’s a simple, easy, and risk-free business approach.
How to brainstorm creative ideas for Valentine's Day gifts to sell?
The best way to see what sells and what doesn’t is by checking competitors and their offers. Browse sites like Etsy, eBay, Amazon, and more to see existing Valentine’s Day merchandise. Or use Google Trends to see what is selling.
What are the best Valentine's Day gifts to sell?
In reality, you can customize just about anything for Valentine’s Day. As long as it’s creative and makes some sense, people will buy it. However, there are some traditional and more popular items, such as underwear, t-shirts, socks, or blankets that merchants promote for this holiday.
Feeling Inspired?
Think outside the box (of chocolates) and come up with unique ways to sell and advertise just about anything for this holiday. Even if you don’t sell jewelry, candy, or flowers, it’s still possible to capitalize on Valentine’s Day.
As mentioned above, POD provides the best opportunity to cash in on Valentine’s Day profits with zero investment, risk, or hassle. Join Printify, design products in a simple and easy way, list them online, and take advantage of this holiday shopping boom.
That being said, there’s only one thing left to ask.
Will You Be Our Valentine?
The post Valentine’s Day Gifts to Sell – Supercharge Your Profits appeared first on Printify.
