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Conducting customer interviews can be one of the most important decisions you ever make for your business. This might sound like an exaggeration, but it’s not! Let me explain. Bias is a natural part of being human. Whether we know it or not, we’re constantly making assumptions about how things are and how things should

There’s no question about it: customer testimonials help brands build trust, win over new customers, and earn more revenue. In one survey from Bright Local, 94% of consumers said positive reviews make them more likely to shop with a business. From startups to mom-and-pop shops to multibillion-dollar international brands, customer testimonials play a big role

Instagram used to be simple. But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams while using Instagram for business. The biggest change came in 2016, with the introduction of Instagram Stories. This form of social sharing altered the way people interact online,

You’ve seen it all before. Promises to “make money online for free!”—except they’re never actually free. There’s always a catch somewhere, or an investment you need to make upfront. And it makes sense. According to the US Census Bureau, the country is on track to shatter its record for the number of new business applications