2021

Conducting customer interviews can be one of the most important decisions you ever make for your business. This might sound like an exaggeration, but it’s not! Let me explain. Bias is a natural part of being human. Whether we know it or not, we’re constantly making assumptions about how things are and how things should

There’s no question about it: customer testimonials help brands build trust, win over new customers, and earn more revenue. In one survey from Bright Local, 94% of consumers said positive reviews make them more likely to shop with a business. From startups to mom-and-pop shops to multibillion-dollar international brands, customer testimonials play a big role