Even in the business world, first impressions are everything. The average person has just seven seconds to develop their image, communicate their passion, and offer insight about their goals. If you’re an entrepreneur, you know this “impression pressure’”all too well. If you can’t sum up your work, your business, or your personal angle in two

You’ve got your ecommerce store all set up and you’re ready to launch. Once it goes live, the key lies in getting consumers to visit your store. The fundamental question here is: How? To quote Bill Gates, “Content is king.” One of the most effective ways to increase website traffic is with content marketing. Doing

As one of the biggest—if not the biggest—social media advertising platforms, there’s a lot to keep up with Facebook if businesses want to fully leverage everything it has to offer. What’s trending on Facebook? What are some of the rising trends on there and more importantly, what is showing potential as the top Facebook trends

After spending all that time and effort sourcing for the perfect dropshipping product to sell and setting up your business, your online marketing strategy is finally in place and the first sales are starting to come in. But before you lay back and relax, there’s one key area of your business that you still need

We’ve all heard stories about how Amazon and other major retailers have “killed the bookstore” as we know it. But these tales are nothing more than fiction. It’s true that these mega-brands have changed the game—in all forms of consumerism, not just books. But it’s also true that tons of niche bookstores, brands, and resellers