Keep Up with Current Trends
Jensen says that the early days of her experience with Merch by Amazon weren’t hugely profitable. She and her daughter were still figuring out what types of designs they wanted to feature. Then last year’s Solar Eclipse changed everything.
They uploaded a couple of shirt designs to commemorate the event, and they were hugely popular. Jensen said that the shop actually made more money from Merch by Amazon royalties in just two weeks last summer than she made in a whole year working at her full-time job.
For that reason, she really recommends that sellers keep an eye on trending topics to come up with design ideas that might appeal to the masses.
She says, “I would say just keep up with trends and with what’s showing up in stores and what people are talking about.”
Get Designs Launched Early
When uploading designs related to current events or trending topics, timing is key. If you wait until every other seller has already uploaded their own designs related to the same topic, yours is likely to get buried within the hundreds or even thousands of pages of similar designs. Eventually, Amazon had about 2,000 pages of Solar Eclipse t-shirts. But Jensen uploaded one of the first, leading to early sales and increased visibility.
She added, “I think the fact that there were only a few Eclipse shirts out there when we launched ours made a big difference. Ours started selling really well and then by the time everyone else got theirs listed, we already had a lot of sales so we were showing up in the first page of results.”
Merch by Amazon doesn’t have to be your only business opportunity. In fact, Jensen already had a traditional Amazon shop and continues to run it while also adding designs using Merch by Amazon. So you can use it as another revenue stream for your existing business, or start with Merch by Amazon and then add more revenue streams from there. Additionally, Merch by Amazon is non-exclusive, so you can sell those same designs on other platforms if you so choose.
Get Started Right Away
If you’re still unsure about jumping into Merch by Amazon, Jensen points to the lack of upfront cost as a great reason to take advantage of the opportunity. Even if you’re not sure about your design skills or what type of products you want to offer, you can sign up and figure out those details later on.
Jensen says, “It doesn’t cost anything. It’s like a completely free way to start a business or add to your business so just start out. Don’t wait. Then keep plugging away because if you keep listing new products and make things that people identify with, it’s eventually going to pay off.”
How One Female Entrepreneur Built a Business on Merch by Amazon