Instagram is one of the fastest-growing – if not the fastest-growing – social media platforms out there. Since its launch, its user base skyrocketed to 1 billion. Also, Instagram has won the battle for engagement – the platform generates 4x more interactions compared to Facebook. These statistics indicate why so many businesses are keen to

Imagine that you have to buy a gift for your chocolate-loving friend. Do you go with Reese’s, or a lower-priced generic product? For me, Reese’s is a no-brainer due to its higher perceived worth as a consumer brand. A brand is the heart and soul of your company, responsible for influencing audience perception, driving advocates

After having children, it’s not unusual for people to hit pause on their full-time careers to start working from home. In the past, you had limited ways to earn extra income from home. But now, with the growing number of work from home jobs, it’s more possible than ever to work and complete household chores

After having children, it’s not unusual for people to hit pause on their full-time careers to start working from home. In the past, you had limited ways to earn extra income from home. But now, with the growing number of work from home jobs, it’s more possible than ever to work and complete household chores