Out with the old, in with the new. If you’re running an ecommerce business, one key thing to always stay on top of is the latest marketing trends. It’s important to look back at what campaigns consumers enjoyed, what worked, what didn’t, and what to expect going forward on all the platforms you’re marketing on.

In the world of business, personality is everything. This is especially true of brand voice—the way a company represents itself through text, audio, and other forms of communication. According to a HubSpot survey, 88% of marketers feel a distinct brand voice is key to building a stronger connection with current and prospective customers. When used

Can’t decide which products to add to your online store? We’ve got you covered with this list of trending products to sell in 2022. Some argue that you shouldn’t sell trending goods that everyone else is selling. But I know from experience that this isn’t true. Here’s why: I added trending products to one of

Instagram is one of the most popular social media platforms in the world. In fact, around 1 billion people use Instagram every single month – that’s around 13 percent of the world’s population. Also, 80 percent of Instagram users follow one or more businesses, and 72 percent of users have purchased a product that they

ePacket delivery is one of the most popular shipping methods offered by merchants from China and Hong Kong. For good reason – it’s one of the fastest delivery options for international shipping with the ability to monitor your ePacket tracking numbers through China Post. Products purchased from China were previously shipped by sea. This meant

Let’s answer a popular dropshipping FAQ: How much does it cost to start a dropshipping business? Technically speaking, you can start dropshipping for less than $100. With the right combination of free trials and starter plans—and a willingness to look the other way and hope for the best when it comes to the quality of

Ready to take your writing skills to the next level? Writing a book is one of the ultimate forms of validation—especially if you can make your way to a bestsellers list or two. But many writers are intimidated and held back by all the hoops they have to jump through to work with a publishing

We’ve all heard claims about podcasters earning a sustainable income while growing their listener base, but is there any truth to these statements? Judging by the increased net worth and popularity of successful podcasters (Joe Rogan, anyone?), the answer seems to be yes. Podcasting has some major money-making potential waiting to be tapped. Podcasters rely

What do hiking a trail, driving to a friend’s house, and executing marketing campaigns all have in common? Each requires you to closely follow directions. Directions are a critical part of our daily life. Used correctly, they can guide decision-making processes, make labor more efficient, and get where you want to go as quickly as

This article is a handy step-by-step guide to help you learn how to start a Shopify store in 2021. Entrepreneur and angel investor Tomas Slimas created this tutorial based on what he learned from his own ecommerce success story. In this post, you’ll find dozens of great tips that’ll allow you to focus on making